VAM Rambler Hunter
AMCrazy


Vehículos Automotores Mexicanos S. A.
Posts: 98
Gender: 
Guadalajara, Jalisco, Mexico
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Here is a resumed piece of VAM history that I think many board members would be interested in, the Mexican AMXs, all models. It takes a while to read but I hope you enjoy it. I am sorry I am not including any pictures, I might do later on but so far I can't guarantee it. --------------------------------------------------------------------- The two seater AMX made by AMC from 1968 through 1970 was not available in Mexico by VAM. The company had introduced the Javelin in 1968, this being the first time it ever had more than two product lines in a year, which always were the Rambler Classic and the Rambler American. Government regulations as well as market size and restrictions made it impossible to have the two-seat model available locally. It wasn't even possible to import it because of the 1962 decree which banned most of automotive importation. American Motors performance in Mexico came with the name Javelin, which had no designation of any kind. Through years, the Javelin became the most well-known, desired and respected VAM (and AMC) car of all times, the one for both marques are most remembered for. However by 1973 VAM needed a free space and an assembly line to introduce the Gremlin. They already had a car line restricted to three body styles, the Rambler American (Hornet, all except hatchback); they already had a car line restricted to two body styles, the Classic (Matador); and finally the line with only one body style, the Javelin. The Gremlin was a one-body-style line and with the upcoming introduction of the 1974 Matador coupe, VAM considered it could use this model as a replacement for the Javelin as the top-of-the-line performance model and image maker. So the decision was made, VAM discontinued the Javelin after the 1973 model year and for the next, introduced two new products: the Gremlin and the CLASSIC AMX. That's right, Classic AMX. Because the names "Rambler Classic" and "Classic" had a very good image in the Mexican auto market VAM decided to keep them for the Rebel and Matador lines, the same idea went to the Hornet which kept the Rambler American name. Thus, the Matador coupe would be granted the Classic name, but also it would be the first model in Mexico to have the AMX designation. The Rebel hardtops were known in all years as Rambler Classic SST, and so were the 1971 Matador hardtops. However, sales of the hardtop plummeted in 1970 and 1971, VAM had to offer something new to keep the line going. For 1972 VAM launched the hardtop as a completely new version called Classic Brougham. This edition is what I consider to be the Mexican equivalent to the 1970 Rebel Machine and 1971 Matador Machine. It came standard with the 200 bhp 282 cubic inches inline six cylinder with 9.5:1 compression ratio, automatic transmission with Javelin console and shifter, power steering, power brakes (disks in the front, drums in the rear), front sway bar, factory heating and ventilation system, multiplex AM FM stereo radio, reclining bucket seats, sports steering wheel, wide tires and vinil top. Only 300 units of the Classic Brougham were produced, which unfortunately didn't work for VAM. That meant that it would not return for 1973. In fact, there was no Matador two-door for 1973, just the four door now called Classic DPL. The Matador coupe was intended at all means to become VAM's new performance image after the Javelin, as well as a come back in the intermetiate size two-door market. Thus, to give model a NEW appeal they gave it a new designation, AMX, the height of AMC perfomance. The Classic AMX wasn't alone, it was accompanied by a new Classic Brougham also on the coupe model, which was completely different from the 1972 version. The Classic AMX was very similar and comparable to the AMC Matador X; it came standard with five spoke wheels with trim rings and full center caps, sport side stripes, individual high back bucket seats (no reclining available), power front disk brakes, power steering, 282 cubic inches six cylinder engine with 8.5:1 compression ratio and double barrel carb., front sway bar, dashboard clock, 200 kilometers per hour speed-o-meter, sports steering wheel, center console with armrest/compartment and spaces for the seat belt locks (the same as the humpster Javelin), automatic transmission on floor with the same shifter and selector as the Javelin. Here, the Classic AMX inherits several items from the second generation Javelin. One curious thing, however, was that the door panels and door armrests were the same as the 1974 base model and Brougham AMC Matador coupes.
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